A flyer is also rightly known as a leaflet or a handbill. A flyer is one piece of paper, usually the standard size of 8 ½” x 11″ (A4) or smaller.
Flyers are best for small scale marketing, or when you have a small region to cover. Flyers are a cheap way to get information out to a large number of people.
This type of marketing piece is also called a throw-away because they’re handed out or hung in public places with the expectation that some of them will only get a passing glance before being thrown away. Flyers are perfect to promote a business at an event or even an event.
If you’re going to hang up your flyer, you’ll only print on one side. If you’re going to be handing out your flyer, you can print info on both sides.
The purpose of a flyer is to offer a small amount of information for a limited time at low manufacturing costs.
Flyers are most often used for:
• Announcements of events, especially concerts or club openings.
• Product information, such as specs for a new car.
• Fact sheets handed out at trade shows or conferences.
Call us at 023-884 4455 or e-mail us at printsales@bandonofice.com for a quote and advice on your flyers. Design services also available.
Source: http://www.aart.us.com/marketing-materials.html
if you feel creative and want to learn more, here is a very interesting article that will get you inspired:
